Greg Norman is constantly thinking. Sometimes it’s about innovations like “Flight Deck“ to enrich the fan experience, and other times it involves collaborations with major companies. This time, surprisingly, it’s a bit of both. With his recent move, Norman is hoping to attract a large crowd and garner significant viewership.
The PGA Tour has been struggling with viewership for some time now. In 2024 the tour witnessed a 20% decline in overall viewership. It might be because of divided fans or because of varying interests across different tournaments. Interestingly, there have been no reports of declining viewership for the Saudi-backed league. Nonetheless, Norman came up with a plan to prevent potential declines in the future. LIV Golf Las Vegas witnessed a significant success and since then, things have been looking good for the league.
At LIV Golf Adelaide, it was even better with a 94000+ crowd. Witnessing this, Norman has decided to take another huge step toward attracting fans. Recently, @_54Golf shared a post on X captioning “LIV Golf & Super Bowl LIX in New Orleans coming together this February?” The post further indicated, “Confirmed reports that Greg Norman was in the Crescent City scouting golf courses to host a LIV event while the Super Bowl is in town. ”
The post also highlighted quotes from Troy Tutt, who said, “We saw a lot of success being in Vegas and we’d be silly not to heavily consider.” The event took place from February 8–10 this year at the Las Vegas Country Club. LIV Golf Las Vegas drew a huge crowd, thanks to fans who were in the city to watch the Super Bowl on the 11th. The final day of the tournament saw a large number of spectators, many wearing 49ers or Chiefs gear. Notably, it was also the first Super Bowl held in Las Vegas, which might have added to the excitement.
If the LIV Golf event aligns with Super Bowl LIX, Norman could draw a bigger crowd and more viewers. As per the reports, it will likely happen. Also, it’s anticipated that LA Governor Jeff Landry will attend LIV Nashville as Greg Norman’s guest this weekend. Talking about making a bold move, this isn’t the first time Greg Norman has done something like this.
Greg Norman’s partnership with Maserati
Recently, the PGA Tour announced ISCO Industries as the new title sponsor of its event in Kentucky, which was formerly known as the Barbasol Championship. ISCO Industries specializes in piping solutions and boasts nearly $500 million in revenue. Previously, the event was sponsored by the shaving brand Barbasol, but their contract with the Tour expired in 2023, and they opted not to renew it. Meanwhile, Greg Norman also made a significant announcement.
As per reports from Sports Business Journal, LIV is partnering with Maserati, a luxury car brand valued at approximately $65.55 billion, and will be featured at three upcoming LIV tournaments. Maserati will serve as the official automotive partner for the league, including events in Nashville and Chicago in mid-September. LIV Golf is constantly making moves to improve its conditions.
