“I was built this way for a reason, so I’m going to use it,” once said gymnastics GOAT Simone Biles and she’s truly living by those words. Her self-belief is evidently her biggest driving force, as she aims for her third Olympics in Paris. During the Tokyo Olympics, Biles’ setbacks and resilience highlighted that it’s okay not to be okay, a message that resonated with many.
Since then, she’s made a remarkable comeback, becoming the National Champion for the ninth time, leaving fans eager to see what’s next in her journey. Adding to the excitement, Biles has unveiled a new collaboration with her favorite athleisure brand worth nearly $9.7 billion, a partnership that’s been going strong since 2021 and aims to empower the younger generation.
Simone Biles unveils empowering collaboration as she paves her way to Paris Olympics
In an Instagram post by Athleta, a powerful new advertisement featuring Simone Biles for Athleta’s ‘Power of She’ campaign came just in time for the 2024 Paris Olympics. In the first look, the brand presented the seven-time Olympic medalist in a sleek, matching two-piece white set from Athleta. In the video, Biles is seen intensely focused on her workout at WCC.
The voiceover delivers a powerful message: “We are here. We’re here for deep breaths and running starts. For bold choices on big stages, for pounding hears and personal bests. For hearing yourself over the crowd and landing in your power. We are here.” Sharing this video in her Instagram stories, Biles wrote, “So excited to share more soon.”
Furthermore, Simone Biles opened up in an exclusive with PEOPLE and shared that she and Athleta hope the campaign will encourage women and girls everywhere to step into their own power. She shared, “I’m so proud to be part of the Athleta family and hope that when women and young girls see this spot, they feel like they can step into their own power, build confidence and help celebrate our collective strength, embodying of Power of She.” As we anticipate this launch, let’s reflect on a parallel moment from last year, when Biles clinched her eighth national title.
A 2023 throwback with Biles and Athleta
Shortly after her historic win at the 2023 Xfinity U.S. Gymnastics Championships, where she clinched her eighth U.S. all-around title, Simone Biles swung by the Athleta Woodlands Store in Houston to kick off her new “Because I Can” collection. Rocking the lightweight Madeira Purple crop top from her line, Biles was all smiles. Ever since joining Athleta as a brand ambassador in 2021, she’s been busy collaborating with Athleta Girl on vibrant collections.
Athleta isn’t just a brand for Simone—it’s a mutual partnership built on a mutual core belief. In April 2021, they announced a long-term commitment to empower women and girls, aligning perfectly with Biles’ values. Together, they have focused on inspiring young girls, particularly through Athleta Girl, to embrace their full potential.
In Biles’ words from 2021, “Using my voice has been very empowering for me and I am grateful to embark on this new journey with Athleta to inspire young girls and women to do the same.” With this continued partnership, fans eagerly anticipate another stellar collection as Biles continues to make history this year.
