GOLF

Nick Dunlap’s rumored past is another snub in the Tiger Woods-Nike fractured legacy.

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The conclusion of a 27-year collaboration! Since they partnered in 1996, the golf industry has seen an iconic partnership between companies like Nike and Tiger Woods. However, their recent breakup casts some doubt on what was otherwise a flawless partnership. It seems that Nick Dunlap has caused them to experience yet another setback to their reputation.

The amateur golfer is presently preparing for the 2024 American Express, where he hopes to win. But while doing so, rumors about an agreement the player has with a certain company have surfaced, leading some to speculate that this partnership is even better than the one between Woods and Nike!

Josh Carpenter posted a tweet on his X account, which was originally Twitter, claiming that Dunlap had reportedly signed “a NIL deal with Adidas.” It is stated that the cooperation began the previous year, prior to the athlete’s August victory in the U.S. Amateur Championship.

But according to sources, after winning at Colorado Golf Club and Cherry Hills Country Club, the “brand restructured the deal to be head to toe” instead of relying solely on his name, image, and likeness (NIL) for marketing purposes. These rumors seem to be a subtle shot at the icon and his broken relationship with the Swoosh, considering that the two signed an agreement during the 15-time major champion’s professional debut. In the meantime, it’s said that Adidas and the 20-year-old began their partnership when he was still an amateur. Nothing if not a subtle jab at their past.

Even so, it would be history in the making if the golfer wins the 2024 American Express championship. In addition, he would accomplish a record that no athlete has done in more than 30 years: he would become the first since Phil Mickelson in 1991 to win an amateur event on the PGA Tour. More positive developments for the Adidas-Dunlap partnership appear to be in the works.

Yes, this is not the first time that the announcement of the departure has been somewhat treated with disdain. The 82-time PGA Tour winner was removed from the Nike Tiger Woods page, though, and this one came directly from the Swoosh themselves. Robert Lusetich, a journalist, disclosed the same information while implying that the long-standing collaboration has been successful.

Following the legend’s decision to use FootJoy on the greens last year and his social media post announcing the breakup, the news of their departure certainly made headlines in the golf world. Still, it was undoubtedly one of the best collaborations in golf history, if not all of sports history. Even though the amateur allegedly outperformed Mr. T, it remains to be seen if the two can forge a prosperous collaboration like to the professional’s with Nike!

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