GOLF

With a bold announcement that puts an end to “quitting” rumors, Tiger Woods’ departure becomes Nike’s least concern.

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Fans of Nike may now relax. It seems that the recognizable Swoosh will remain in the golf industry for some time to come. After parting ways with Tiger Woods and other well-known athletes, the brand had to deal with rumors that they were planning to leave the sport. But certain stories are supposed to be put to rest, and the apparel brand has followed suit.

Unexpectedly, the sportswear company has inked a new contract with a professional golfer, despite the speculations being the talk of the town. Furthermore, they have done everything while maintaining their vow to stay in golf!

The Swoosh has officially partnered with Guido Migliozzi, according to a tweet that was posted on X. Following the pro’s appearance at the Dubai Invitational sporting the clothing and footwear line, the golfer and Mark McDonnell, co-founder of Modest Golf Management, made a statement. The golfer is on the DP World Tour.

The Italian athlete said on social media that he was “incredibly proud and excited” to “announce” his agreement with the clothing company. He continued by saying that he was thrilled about the entire situation since it allowed him to work with “a brand I(sic) have been passionate about as a kid.”

The agreement is a complete surprise given the speculations that they were going to leave the golf game after their 27-year collaboration with Woods ended, which ended eight years after they closed their golf equipment business. Furthermore, not so long ago, Rex Hoggard conjectured that Nike was the one to initiate the deal’s termination while also outlining their purported departure from the sport.

All of that said, though, they were only rumors! However, when other players signed deals with rival brands, the corporation found itself in a bit of a bind.

A time back, Jason Day and Matthew Wolff saw themselves collaborate with Malbon Golf and FootJoy, respectively. After seven arduous years, the former had done so while severing a $100 million agreement with the fashion giant. This, together with Woods’ departure, created an unsettling image for the company and its involvement in the sport.

But the Swoosh has apparently “reassured other players still under contract that the manufacturer is not getting out of the sport,” according to a story in the Sports Business Journal, which caused many to exhale in relief. Furthermore, it appears that the brand is still very much alive in the golf industry because professional players like Rory McIlroy, Scottie Scheffler, Tommy Fleetwood, and Nelly Korda continue to wear the distinctive Swoosh on their golfing equipment. Indeed, all of these indications suggest that they are still going strong!

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